Direct answer
What are SEO, LEO and GEO for a digital brand?
SEO helps Google find, understand and rank a page. LEO optimizes content for language engines and synthesized answers. GEO prepares entities, FAQs, schema, context and citations so assistants like ChatGPT, Perplexity, Gemini or AI Overviews can summarize the brand accurately. Together, they turn a website into a trustworthy, crawlable and actionable source for human searches and generative answers.